Following the successful launch of Central Coast TRVLR, we were hit with a tidal wave of business as we absorbed a local newspaper company under our umbrella. The adoption included several publications, including a 10-year old magazine called Vino Magazine, which promoted the Paso Robles Wine Country.
With our Central Coast TRVLR already making traction all over the Central Coast of California, we had to take a step back to take a step forward. We believed in the Vino brand but it was a publication that was struggling from a lack of attention and it didn’t have the momentum to carry itself in the current climate.
So, we decided to wrap the two together and create Central Coast TRVLR+Vino™, and now we prepare for our Spring edition to distribute in March 2020.
Our new TRVLR+Vino™ is the best of the Central Coast, with information on activities and events in all four counties of the Central Coast — Monterey, San Luis Obispo, Santa Barbara, and Ventura — and the best of the AVAs in California from Napa to Santa Barbara.