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Growing up home-schooled on four acres in rural Atascadero, I was not as exposed to realities that now allow me to appreciate the privilege and honor I was given as a native to the heart of the Central Coast of California.

We spent summer days boogie boarding Avila, Morro Bay or Cayucos, hiked our local hills, swam or boated around Nacimiento Lake, paddled down the Salinas River after a big rain, and camped from Refugio Beach to Plaskett Creek. We lived and loved the outdoors. 

From my early understanding, the Central Coast was from Pismo to Hearst Castle. It was what we called our little hamlet nestled halfway between Los Angeles and San Francisco.

After some travel and perspective, I will never forget standing on the shoulder at Port San Luis and looking south across the Avila Beach coastline and realizing what an amazing place we live in.

I’ve never lost that sense of gratitude, now 15 years later. My wife Hayley and I share that sense of gratitude, hospitality, and responsibility as we endeavor to succeed at the daunting task of representing the Central Coast and all its natural charm and beauty.

Raising our family here, we appreciate what we have, and do our best to teach our kids to appreciate it every day. We want our publications to reflect that sense of appreciation, and extend that to our local visitors, because we want to keep what we have.

We publish community-focused monthlies — Paso Robles and Colony Magazines — as well as our new TRVLR. We love where we live, and hope to support the long-term sustainability of what makes it great, as well as invite our visitors to responsibly enjoy all the greatness that is multiplied when shared. The Central Coast is something to be treasured, but not hidden.

We embrace the Central Coast as much bigger that I realized as a child, with hundreds of thousands of residents calling it their home from Monterey to Ventura. My family is among those residents, and it is with great joy that we embark on the publication of Central Coast TRVLR as a guide introducing our home to our visitors, as well as ourselves. There is so much we love, yet so much we have yet to explore here. Thank you for joining us on our first trip with Central Coast TRVLR.

With California Love — Nic, Hayley, Elle, Mirac & Max